Apple is a really great firm. I have recently hit an article to show how foresightful the firm was. In this article, we can see what Apple was conceiving in 80s: laptops, tablets, and even a wrist telephone!
http://www.theverge.com/2014/5/28/5757414/apple-prototype-tablets-phones-laptops-from-the-80s-photos
As a revolutionarily innovative and great company, the firm's market cap is over $740B at the time of writing this.
http://finance.yahoo.com/q?s=AAPL
There are pundits who predict beyond $750B, such as this.
http://www.forbes.com/sites/laurengensler/2015/02/19/5-reasons-why-apples-750-billion-market-cap-could-get-even-bigger/
But I cannot help feeling unease.
To me, Apple's strength as a business has been its relentless focus. Despite its size, the firm's product line has been extremely narrow (just, a few models of gadgets and an ecosystem of software and contents). They have been selling their goods/services without regional adjustments (except for currency and tax-related adjustment) as marketing or strategic gurus would preach. This focus has had a huge impact on their learning curve, the economies of scale, operational simplicity (from manufacturing, logistics, shops, services to call centres) and the brand sharpness.
Now they seem to be diversifying into other (albeit related) products, such as watch and car. This may well be the reflection of mounting pressure from the capital market for growth.
But I cannot help feeling that Apple is to throw away its core strength, the focus.
If you are to grow further without losing focus, the only logical way seems to split the firm into two (or more) focused firms. If you try to keep all new products and services lines under one umbrella, you would become like, you know what, a Japanese electric/electronic mediocre or Korean chaebol.
I have been a Mac user since 1987 with a Macintosh Plus. I was literally shocked and thrilled with its futuristic ideas, such as its file handling and network capabilities, which were (and still are) by far more advanced than its competitors in the market. I have been a great fan of Apple since then.
So, I cannot help feeling very sad …